کتاب مدیریت استراتژیک بازار

اثر دیوید آکر از انتشارات آریانا قلم - مترجم: سید رامین هاشمی -ادبیات آمریکا

Developing and implementing strategies today is very different than only a few decades ago; nearly all firms today operate in dynamic markets. Completely revised and updated, Aakers best-selling book, Strategic Market Management, helps managers identify, implement, prioritize, and adapt market-driven business strategies that will enjoy sustainable advantage in dynamic markets that are increasingly complex and cluttered. The intent is to provide decision makers with concepts, methods, and procedures by which they can improve the quality of their strategic decision making and developing growth strategies.


خرید کتاب مدیریت استراتژیک بازار
جستجوی کتاب مدیریت استراتژیک بازار در گودریدز

معرفی کتاب مدیریت استراتژیک بازار از نگاه کاربران
It was kind of a difficult book to read this one. Not that it used too scientific terms, however, it was difficult to follow, as the themes didnt flow well one after another and it felt like a nasty mess. At least, it was understandable as a book.

مشاهده لینک اصلی
Best book on strategic marketing. It covers all the major topics in a concise and easy to read way. Buy a used textbook so you dont have to spend a fortune for the current edition.

مشاهده لینک اصلی
Full of descriptions, frameworks, and recipes for a way to do things, possibly completely absent of rigour, evidence, and insights to change the way you think.

مشاهده لینک اصلی
good one


مشاهده لینک اصلی
i want it read this book,

مشاهده لینک اصلی
کتاب های مرتبط با - کتاب مدیریت استراتژیک بازار


 کتاب زبان گل ها
 کتاب صدای آرچر
 کتاب هرتزوگ
 کتاب هرگز سازش نکنید
 کتاب خاطرات دایه
 کتاب فرار از اردوگاه 14